How to Succeed in American Business

Teaching in a multicultural environment often includes overtly explaining American business culture and helping students practice that language. For starters, there’s the direct eye contact, the body language, the smiling, the small talk, the willingness to let people know you’re accomplishing something–while not crossing the line into boasting.

In “Looking at the Bamboo Ceiling,” NPR’s Melissa Block and Michele Norris interviewed Wesley Yang, author of “Paper Tigers: What Happens to All Of The Asian-American Overachievers When the Test-taking Ends?” and Jane Hyun, author of Breaking The Bamboo Ceiling. Both write about “Asian-American students’ over-representation in almost every index of achievement in education . . .  and under-representation in corporate leadership.” They describe the adjustments they have made to be as successful in business as they were in the classroom. They’ve learned to share achievements, and to connect socially through the nonverbal cues.

Hyun tells the story of working on spreadsheets while a colleague seemed to waste a few minutes every day, chatting with the boss. Hyun’s background had taught her to put her nose down, work hard, all alone at her desk; no one taught her that building relationships would also matter.

Yang explains that in many places in the world, if you went around smiling all the time, “you’d be perceived not as a friendly person, but as a crazy one.” He finds it handy to use his “Asian poker face” at times, and jokes that he hasn’t learned to smile, but notes that “the United States has a different expectation, and if you don’t meet that expectation, there will in many cases be a barrier to trust and acceptance . . . your whole life on the basis of something that seems so trivial and . . . can be changed.”

Just as Americans need to learn new communication styles when they work internationally, many of our own students require bicultural fluency to be successful. I tell students from backgrounds where direct eye contact is considered rude that staring at someone’s nose looks exactly like eye contact without being quite as uncomfortable for them. And I encourage them to retain the gifts of their own cultures, and to continue to use their cultural nonverbal traditions at home, while learning to speak “American business” at work and school. These additional cultural ideas make all the difference in American career and social success:

  • The American business sense of time requires punctuality and a full day of work all day every day.
  • You’re required to communicate. If you can’t come in, or you’re going to be late, you call your boss and make a new agreement. You don’t wander off early without letting people know what’s happening. (You also take the loss on your timecard if you’re hourly, or let people know how you’ll make up the work if you’re on salary.)
  • When you make a mistake, you apologize and learn out how to correct it or improve next time. Neither ignoring a mistake nor treating a correction as an attack on your honor will help you work things out.
  • Smoking won’t entitle you to extra breaks and won’t be socially acceptable in most workplaces. According to a 2009 Center for Disease Control report, high school dropouts smoked at a rate of over 28%, while those with graduate degrees were down to 5.6%. Yes, that would probably be the toughest adjustment you could make, but you wouldn’t be the first person to quit, and every organ in your 60-year-old body would thank you.

All of these learned behaviors are challenging, but possible. If someone offered you an extra $10,000 a year, or $100K, would you do it? That’s the invitation. You are officially invited to the ball. Feel free to dress up, put on your American business manners, and shine.

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Text © Gwyn Nichols 2011

Your Brain on Ads

Screenshot of My Brain on Ads by Maya CuevoTake a therapist who trained her daughter to watch media, including ads, with critical attention. Now imagine this daughter, Maya Cueva–already a journalist while still a teenager–not only applying that understanding to her buying decisions, but taking her curiosity to the lab and the radio studio. She interviewed researchers tracking brainwaves for advertisers. They can not only measure which ads make an impression with our attention, emotions, and memory, but which parts are most effective–thus qualifying for the five or ten-second version.

(Are you old enough to remember the sixty-second commercial? I’d call those the Hallmark years–masterpieces of short-short filmmaking. But I digress, as usual.)

I especially enjoyed Maya’s own meta-critical-thinking: her mother’s likely bias, her own decision processes. (My brainwaves probably spiked there.) Maya clearly distinguished that we have brain activity that promotes buying impulses and ”just say no” activity. Obviously, she’s still using her brain. Her report might inspire you to train your brain, fight the battle, keep your choices free.

NPR Radio segment, transcript, and video. The radio and video versions are different. I enjoyed both.

Cueva’s Youth Radio profile.
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Text © Gwyn Nichols 2011. All Rights Reserved.

Photo screenshot from site cited.

Copyright Honor

One of my alma maters is known for the strictest of honor ©odes. To matriculate, we signed our allegiance to academic integrity and high standards of personal ©onduct. From time to time, these standards have been publicly ridiculed. But can you imagine a world where we could ®ely on them? Imagine a world where the return of a lost wallet would be ©ommonplace instead of ®efreshing.

©onsider intellectual property rights. Given the ©urrent technological access to almost any human ©eation, we’re told the best we can do is to engage services that attempt to catch and pull down the piracy almost as fast as it happens. See for example this discussion in The ©hronicle of Higher Education about this problem for university presses, which ironically lag behind in both access and protection.

Folks, there’s only one protection, and it is us. We’re on the honor system now.

For only fifty years, those who have raised their ©hildren with a strong sense of ®ight and wrong have been ridiculed. We’ve been told you can do what you want if it isn’t really harming anyone. Find your own north star.

Well, the earth’s northern axis is still ©ircling Polaris. The golden ®ule still applies, and every ©ulture on earth has its ©herished version of it. The same ©onscience develops in every heart where basic human decency and ©aring parenting have nurtured it.

Let’s quit excusing “little white” ©opyright violations along with every other honor code violation. The ®oyalties you save may be your own; the integrity you gain may be even more valuable.

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Text © Gwyn Nichols 2011. All Rights Reserved. Your conscience is watching.